Top Digital Marketing Trends You Need To Know

The COVID-19 pandemic has taught marketers that online presence is no longer an option but a must.

Marketing trends are constantly changing and evolving and staying up to date with new technology and crazes can be a challenge. If you want to succeed in the fast-paced marketing world and maintain a sense of relevance with your audience, it’s vital to stay ahead of trends.

Read on to learn about the best digital marketing trends that will help your business’s online presence:

Video Marketing
Videos are widely recognized as the future of marketing activity. 74% of marketers say video has a better return on investment than static imagery. Short-form content is on the rise, and it doesn’t appear to be slowing down. Instagram Reels, TikTok and YouTube Shorts are some of the top video-based content platforms today.

Influencer Marketing
Influencer marketing has experienced unprecedented growth in recent years. It plays on consumer behavior and psychology, such as recommendations. According to Nielsen firm research, 83% of consumers trust personal recommendations more than traditional digital advertising. Brands who are looking to enhance their consumer trust and recognition may be interested in an influencer marketing strategy. They will quickly realize, that this strategy is exactly what the doctor ordered.

Personalization
According to a 2018 study by Evergage, 98% of marketers cited that personalization helps advance customer relationships. Customers do not want to feel like a number, so personalized interactions and connected experiences are not just smart business moves—they’re necessary. It’s about reaching the right person with the right message, at the correct moment.

Social Media Marketing
Social media will continue to be vital to companies’ digital marketing efforts. This 2022, expect to see videos, Instagram, live-streaming and podcasts dominating the list. Facebook isn’t going anywhere – it’s got staying power. LinkedIn will also be increasingly influential, particularly as influencers use it to magnify their voices.

Search Engine Optimization
SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.

Augmented Reality (AR)
AR or “augmented reality,” may sound futuristic but it’s a very real technology that’s already active today. This technology promises to be one of the fastest-growing marketing trends in 2022 and beyond.
Brands can use AR to allow consumers to try products before they buy them with augmented shopping experiences becoming increasingly popular. From testing makeup to test driving a possible new car!

Delegate digital marketing and stay on trend by hiring a Marketing Assistant. Your VA can easily make your online presence felt by strategizing the right market demands for your professional benefits.

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