There are billions of customers looking for new products and services and nearly as many ways to catch their attention.

For many business owners, the word marketing conjures up visions of pricey marketing strategies and excessive expenditure.

However, it doesn’t have to be expensive: there are plenty of free ways to market a business.

Here are a few ways for you to market your online business for free.

Email Marketing

Start by setting up a free account with Mailer Lite or Mailchimp, and start distributing emails.

Avoid being overly promotional and always offer something genuinely useful to your audience. Keep the emails regular but never bombard, otherwise people will hit unsubscribe.

Video Marketing

YouTube offers a great resource for marketing your business on the web. While you might find some friction at the outset in building your audience, if you focus on creating useful videos, eventually, you’ll reach a vast amount of people. Again, you have to focus on adding value without much concern for generating profit.

Post to Facebook

Facebook is a viable option for almost all businesses. Unfortunately, the latest algorithm updates have made it harder than ever for businesses to gain visibility in the news feed without paying. You don’t need to spend a fortune to get your ads out there, create a budget and stick to it! Post regular updates – be engaging and exciting, don’t be too promotional, and be genuinely interesting.

Create an Instagram & TikTok

Contenders of being the top social media platforms, Instagram & Tik Tok have an ever-increasing user base.

Your business can benefit from a visual presence online. Ensure you are dedicating time to building a strong Instagram account. Remember that it’s a visual platform, so carefully curated content is key.

Build your network on LinkedIn

If your business is a B2B company, be sure to have a strong presence on LinkedIn. It’s also a great place for building your network. The same rules apply to LinkedIn as other social platforms – engage with relevant people and offer genuine insight.

Content creation / Blog posts

If you haven’t already got a blog on your website, don’t wait for a second longer. Do it. Right now. You’ll probably have noticed that there are a disconcerting amount of blogs on the web. So don’t do what everyone else is doing; be different, be helpful and be relevant.

How can a Virtual Assistant help you to market your business online?

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