5 Marketing Challenges Facing Small Business Owners

For small business owners, it takes lots of pain and challenges to get through their business journey successfully.

Starting a business is the first step you as an entrepreneur take but figuring out the next step can be even more overwhelming.

According to the latest statistics, 47% of small business owners run marketing efforts, entirely by themselves.

With good business ideas and strategic marketing management, one can easily manage their business reputation and the business itself. However, there are certain marketing challenges that a small business faces.

Let’s take a look at some of the marketing challenges you may likely face in your journey as a small business owner.


Lack of proper marketing

Lack of a proper marketing plan will most likely make you copy your competition’s strategy, which will be just a waste of time and money, as your business is your own and not the same as your competitors. If you have a unique marketing plan for your business, it will alleviate many of your marketing challenges. Having a unique plan will guide you on your goals and let you market your business to your ideal customer more effectively.

Lack of sufficient marketing budget

The primary marketing challenge small business owners are dealing with is lack of resources. Many business owners are so low on their marketing budget that they either attempt to do it alone or hire low-quality, cheap services. The problem with this approach is the risk of doing your marketing incorrectly. As much as there are lots of articles on the internet on how to do your own business marketing, nobody becomes an expert marketer overnight.

Overworking

Many business owners are constantly working to manage their own businesses. There are times when your business demands you and your employees to put in hours of overtime to get the job done. This causes many issues in the long run as team members are not able to make time for themselves. This creates stress, fatigue, and anxiety, leading to not being able to do work efficiently.

Inconsistent marketing application

Marketing is something you should take seriously. If you’re doing it, you must go all in. Inconsistent efforts are like no efforts. If you spend weeks working on email campaigns, then stop the following month, you risk losing the attention of the audience you started to build. Without a dedicated marketing team, you will struggle to be consistent with your marketing, leaving you with disappointing results.

Struggle to keep up with trends and technology

Technology is advancing every minute and following current trends is not easy. This can be daunting for business owners who are not familiar with social media and can find themselves feeling a bit overwhelmed.

A Virtual Assistant specializing in marketing is a valuable addition to your team. You can offload many time-consuming but necessary tasks to a Marketing Virtual Assistant.

Our highly skilled assistants can handle everything from admin tasks to social media, website, and community engagement.

My Virtual Assistant: Your Key To Hiring Skilled Talent

Recruitment takes a lot of work for businesses of all sizes. It takes a lot of work to source, screen and eventually hire highly-skilled employees —and it takes people with varying expertise to fulfill these tasks.

According to Glassdoor, a great onboarding process can improve new hire retention by 82% and productivity by over 70%.

If your business needs to fill urgent positions, then you could consider having an agency help you with recruiting suitable candidates. They can scrutinize applications and find applicants that meet the specified requirements. They can then conduct first-round interviews on the phone or Zoom, and then pass them on to you if they are suitable or have potential.

Your dedicated agency can manage all aspects of the recruitment process: from posting job openings on recruitment websites and vetting resumes, to scheduling initial interviews with applicants and final interviews with hiring managers. 

If these applicants pass the final interviews and are hired, you can have a VA assist with onboarding your new personnel and processing their paperwork.

Finding the right talent these days takes time, patience & flexibility. 

By delegating the recruitment process to My Virtual Assistant, you can fill in vacancies in your business or team with qualified new hires without distracting you from your core responsibilities.

5 Proven Tips To Grow Your Social Media Followers

If you’re running a business in this day and age, building a strong social media presence is a must-have for brand awareness and connecting with your future clients.

Increasing your social media following can be tricky. Growth doesn’t happen overnight for most companies, but there are some practical ways you can help build a thriving online community.

In this article, we discuss how to get more social media followers that truly interact with your brand. Continue reading to learn tips you can start using today:

Promote your social media accounts
Make it easy to follow or like your profiles. Regularly perk up your startup’s Facebook page, Instagram, or Twitter account. Ask your customers to interact with you. Add social media icons to your site; add social feeds to your sidebar. Ask people to follow you on your social platforms at the end of your blog posts. Promote these accounts in your email marketing.

Hold contests & giveaways
Contests can be a great way to get new people to like and follow your account while also keeping your current fans engaged with your social media pages. It’s worth experimenting with contests on every social network on which you are active.

Choose Targeted Hashtags
Hashtags can be a great way for new followers to discover you, but try to focus more on specific hashtags and less on generic ones that are flooded with too much competition. Make sure your hashtags are more targeted so they’re working in your favor. Try a tool such as Hashtagify to get analytical data and alternative suggestions.

Build A Strong Brand Identity
Your brand’s identity should emanate through every post. Decide on your predominant color scheme, filters, graphic designs, tone, etc. Everything you post and comment on should be a reflection of your brand’s voice. People are drawn to brands that have an identity.

Share more video
Video is the most engaging content type on every social media platform, so if you can, it’s a good idea to create at least some form of video content to maximize engagement. Lots of views can lead to increased reach, engagement, and exposure for your brand.

Knowing how to grow your social media followers takes expertise and commitment.

Hire a virtual assistant to manage your social media accounts today and watch your online presence rise.

Top Digital Marketing Trends You Need To Know

The COVID-19 pandemic has taught marketers that online presence is no longer an option but a must.

Marketing trends are constantly changing and evolving and staying up to date with new technology and crazes can be a challenge. If you want to succeed in the fast-paced marketing world and maintain a sense of relevance with your audience, it’s vital to stay ahead of trends.

Read on to learn about the best digital marketing trends that will help your business’s online presence:

Video Marketing
Videos are widely recognized as the future of marketing activity. 74% of marketers say video has a better return on investment than static imagery. Short-form content is on the rise, and it doesn’t appear to be slowing down. Instagram Reels, TikTok and YouTube Shorts are some of the top video-based content platforms today.

Influencer Marketing
Influencer marketing has experienced unprecedented growth in recent years. It plays on consumer behavior and psychology, such as recommendations. According to Nielsen firm research, 83% of consumers trust personal recommendations more than traditional digital advertising. Brands who are looking to enhance their consumer trust and recognition may be interested in an influencer marketing strategy. They will quickly realize, that this strategy is exactly what the doctor ordered.

Personalization
According to a 2018 study by Evergage, 98% of marketers cited that personalization helps advance customer relationships. Customers do not want to feel like a number, so personalized interactions and connected experiences are not just smart business moves—they’re necessary. It’s about reaching the right person with the right message, at the correct moment.

Social Media Marketing
Social media will continue to be vital to companies’ digital marketing efforts. This 2022, expect to see videos, Instagram, live-streaming and podcasts dominating the list. Facebook isn’t going anywhere – it’s got staying power. LinkedIn will also be increasingly influential, particularly as influencers use it to magnify their voices.

Search Engine Optimization
SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.

Augmented Reality (AR)
AR or “augmented reality,” may sound futuristic but it’s a very real technology that’s already active today. This technology promises to be one of the fastest-growing marketing trends in 2022 and beyond.
Brands can use AR to allow consumers to try products before they buy them with augmented shopping experiences becoming increasingly popular. From testing makeup to test driving a possible new car!

Delegate digital marketing and stay on trend by hiring a Marketing Assistant. Your VA can easily make your online presence felt by strategizing the right market demands for your professional benefits.

Manage Your Mental Health & Wellness w/ the Help of a Virtual Assistant

In today’s fast-paced competitive business world, you often tend to ignore your health and wellness due to the enormous work pressure. You have to fight to be the best in your particular industry, and continue fighting to stay on top. In order to maintain that, you need to stay healthy and fit as well.

This is where a Virtual Assistant can be of immense help.

Your VA can take on a variety of tasks

From managing finances and scheduling appointments to event management and social media management, virtual assistants can do a wide variety of tasks. They handle any tasks that are crucial for determining your company’s performance.

By delegating those tasks to a VA, you can get some time for pursuing healthy habits such as daily exercise & meditation which helps increase work efficiency.

Increase productivity with the help of your VA

Having a virtual assistant take on tasks you don’t have time for will increase productivity for both parties. Because they work remotely and solo, there are fewer distractions, unlike working on-site or in an office.

You do your thing, and they do theirs. In the process, a virtual assistant will ensure you hit your deadlines, leaving you much more relaxed.

Achieve a work-life balance with the help of a VA

Balancing your life is essential to achieving your business goals. You’ll face tough challenges trying to balance it all out, but it’s necessary to keep the motivation to hit your goals, especially when faced with obstacles. Poor work-life balance leads to an unhealthy, stressful and unproductive business & life.

With your new VA, you will have all the time to relax and make the right business decisions without any stress or pressure. Your VA can take care of everything while you can concentrate on important business activities in the future.

Start taking care of your mental health and wellness and hire a virtual assistant, because you deserve to be healthy.

Have a VA Manage Your Website and Grow Your Business Online

It doesn’t matter what industry your business is in, a website is a must-have in this digital age. Your web presence is key if you want to engage with potential clients and increase visibility for your business.

“70-80% of potential customers could be lost to businesses without a website. “(Source: Blue Corona)

However, running a website isn’t as glamorous as some people think. You need to ensure that your website is always running in top shape, respond to comments, schedule content, and more.

Being a busy business owner, you may not have enough time to produce a fully responsive website or find the time to manage it. This is why you need a skilled Virtual Assistant to help build and maintain your website.

Here are some common tasks that a Virtual Assistant can support you with:

Website management

Managing a website may take up a lot of your time, time that can be used for other core tasks and developing revenue-generating projects. A VA can support you by taking the time-consuming chore of updating and reviewing your website off your to-do list.

Uploading new content

New content is essential. You don’t want a customer to check your blog and find out that your latest post was two years ago. They might wonder if you’re still open! Instead, have a VA keep your site up to date with new and relevant content.

Create landing pages

To build an audience and sell products or services, business owners have an ongoing need for special action-focused web pages called “landing pages.” A landing page might encourage people to subscribe to an email list, register for a webinar, or buy a product. A specialized VA can create those pages for you.

Integrations

Work with an assistant to make sure that your website is properly integrated with all your existing systems. This won’t only save time but will help ensure that you follow up with every visitor and potential lead that comes your way.

Technical support

A Virtual Assistant can provide support by troubleshooting issues, finding broken links, or doing website maintenance. They can also help you by setting up analytics on the website so you can track the number of website visitors, average load time, average session length, and more.

Wondering about getting a website assistant for your business?

We’re here to help! My Virtual Assistant has virtual website assistants to help manage and grow your business online.

5 Working Habits That Might Cause Burnout

If you find yourself struggling with the simplest of tasks, easily frustrated with your colleagues, or feeling like you can’t do anything well, you may be experiencing burnout.

According to a study led by Standford researchers, work stress and burnout are estimated to result in nearly 120,000 deaths and almost $190 billion in healthcare costs per year, in the US.

We have all experienced it at one point or another. No matter how organized and “professional” we set out to be at our workplace, burnout somehow creeps up on most of us when we least expect it.

Here are some of the working habits that might lead to burnout:

1. Working until bedtime

You’re working a never-ending shift in the evening instead of completing work before dinner and having the evening free for spending time with friends or family, exercising, or simply chilling.

2. Mismanagement of time

Does your work schedule include untimely or back-to-back meetings, leaving you with very little time to take a short break? If yes, it is a sign of an unhealthy work routine which may eventually result in fatigue. Breaks are essential to re-energize the body after a period of work and a lack of it can lead to a loss in productivity.

3. Taking no days off

People struggling with burnout often do not take any days off on the weekend. Attempting to work seven days a week is a bad idea. Give yourself a minimum of 1-2 days a week to disconnect, recharge and recover!  

4. Procrastination has set in

Procrastination happens to most people, but when you make it a habit, it becomes a big problem. When you realize that you don’t want to deal with clients anymore or keep pushing meetings to a later day, then there is an issue that you need to face.

5. Doing everything yourself

You don’t have to do everything by yourself. Asking others for support not only saves you time but also leads to a positive emotional state that can elevate your work-life balance.

Hiring a Virtual Assistant can support you to avoid running yourself into the ground, making you more productive and organized. Most importantly, you will see a positive impact on both your work and personal life. In other words, you will reduce stress and be able to focus on your core work.

Video Marketing Statistics Every Business Owner Should Know

It’s pretty obvious — the world is head over heels in love with videos– for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online.

The power videos have in the 21st century is hard to underestimate, and many business owners are taking full advantage of it.

Here are some of the key video marketing statistics for 2022 that will help prove to you that the right time for video marketing is now:

  • In 2022, over 80% of online content is video.
  • 83% of marketers say video, gives them an “increased” ROI.
  • 80% of your online visitors will watch a video, while only 20% will spend time on a picture.
  • Two-thirds of marketers (66%) will either increase or maintain their spending on videos in 2022.
  • 88% of social media users would like to see more videos from brands in 2022. (An increase of 3% from last year.)
  • People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.
  • 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.

Creating consistent, quality video content is incredibly time-consuming and requires a well-laid-out strategy.

Part of that strategy could include hiring a Creative Virtual Assistant to free up your time for other business management activities. Your VA will have the tools and talent required to get things done fast and well.

Still not sure why video marketing matters?

Video marketing increases views, and traffic and can help grow revenue.

Hire a Creative VA to handle your video content today!

Why You Should Hire a VA From a Virtual Assistant Agency

VA Agency or Freelancer VA? This is a question some business owners ask themselves all the time!

If you’re looking to hire a Virtual Assistant to help you save time and grow your business, where should you look?

Today, there are dozens of online job marketplaces where you can browse through thousands of freelancer VA profiles. There are also Virtual Assistant agencies that match you with a remote worker that possesses the exact skills to help you with your tasks.

Why you should choose a VA agency?

First and foremost, VA Agencies can help you cut down on screening time in your search for the right candidate. Specialized agencies have a talent pool with a wide range of VA’s. 

Always remember that good VA Agencies only hire qualified VAs, so you can be sure that you will be provided with the best VA.

– The downside of hiring a Freelance Virtual Assistant is that if things aren’t working out, you may not have many alternatives.
– In contrast, many VA agencies have satisfaction guarantees or can reassign your work to a new virtual assistant who is able to accomplish your tasks.

So, where do I find the right VA agency?

No doubt working with a VA agency will provide you with significant benefits that a freelance Virtual Assistant can’t provide. 

My Virtual Assistant is one of the leading VA agencies in the global market today.
At My Virtual Assistant, we work hard on hiring nothing but the best talent to ensure a smooth onboarding experience for our clients, every time. 

What Are The Instagram Restrictions You Need To Know

Today, Instagram is among the top social media platforms in the world. 

However… have you ever read the Instagram terms and conditions? 

If you want to have an Instagram account with tons of engagement and new followers, it is very important that you respect the rules set by Instagram.

Let’s look at the Instagram restrictions you need to know about:

Follow/ Unfollow Limit

Following and unfollowing are counted as the same actions, there is a daily limit of 200 a day. Your VA can follow/unfollow 10 accounts per hour without your account being suspended.

Likes Limit
You are only allowed to like 300 posts an hour (about 7000 posts per day).
If you like a large number of posts on Instagram in a short period, your account will be blocked for 24 hours. 

Comments Limit
You are permitted to leave 59 comments in one hour or 500 comments within 24 hours.
If you leave several duplicate comments in a short period, Instagram will look at your account as a spammer and your account could be blocked.

Hashtag Limit
Choosing the right hashtag can capture people’s attention, and you’ll get more Likes and Followers. But don’t overuse them. 10-20 max.

Direct Messages Limit
50 to 80 new conversations per day are in the safe zone when it comes to DM’s.

Caption Limit
You are entitled to leave a caption with a maximum of 2200 characters.
Data shows that users spend more time on interesting and entertaining photos and videos instead of long text.

A strategically aligned social media strategy can come with huge rewards. However, it requires plenty of time, effort, and commitment – all of which you delegate by hiring a Social Media Virtual Assistant.