5 Marketing Challenges Facing Small Business Owners
For small business owners, it takes lots of pain and challenges to get through their business journey successfully. Starting a business is the first step you as an entrepreneur take but figuring out the next step can be even more overwhelming. According to the latest statistics, 47% of small business owners run marketing efforts, entirely by themselves. With good business ideas and strategic marketing management, one can easily manage their business reputation and the business itself. However, there are certain marketing challenges that a small business faces.Let’s take a look at some of the marketing challenges you may likely face in your journey as a small business owner. Lack of proper marketing Lack of a proper marketing plan will most likely make you copy your competition’s strategy, which will be just a waste of time and money, as your business is your own and not the same as your competitors. If you have…
My Virtual Assistant: Your Key To Hiring Skilled Talent
Recruitment takes a lot of work for businesses of all sizes. It takes a lot of work to source, screen and eventually hire highly-skilled employees —and it takes people with varying expertise to fulfill these tasks. According to Glassdoor, a great onboarding process can improve new hire retention by 82% and productivity by over 70%. If your business needs to fill urgent positions, then you could consider having an agency help you with recruiting suitable candidates. They can scrutinize applications and find applicants that meet the specified requirements. They can then conduct first-round interviews on the phone or Zoom, and then pass them on to you if they are suitable or have potential. Your dedicated agency can manage all aspects of the recruitment process: from posting job openings on recruitment websites and vetting resumes, to scheduling initial interviews with applicants and final interviews with hiring managers. If these applicants pass…
5 Proven Tips To Grow Your Social Media Followers
If you’re running a business in this day and age, building a strong social media presence is a must-have for brand awareness and connecting with your future clients. Increasing your social media following can be tricky. Growth doesn’t happen overnight for most companies, but there are some practical ways you can help build a thriving online community. In this article, we discuss how to get more social media followers that truly interact with your brand. Continue reading to learn tips you can start using today: Promote your social media accountsMake it easy to follow or like your profiles. Regularly perk up your startup’s Facebook page, Instagram, or Twitter account. Ask your customers to interact with you. Add social media icons to your site; add social feeds to your sidebar. Ask people to follow you on your social platforms at the end of your blog posts. Promote these accounts in your email marketing.…
Top Digital Marketing Trends You Need To Know
The COVID-19 pandemic has taught marketers that online presence is no longer an option but a must. Marketing trends are constantly changing and evolving and staying up to date with new technology and crazes can be a challenge. If you want to succeed in the fast-paced marketing world and maintain a sense of relevance with your audience, it’s vital to stay ahead of trends. Read on to learn about the best digital marketing trends that will help your business’s online presence: Video MarketingVideos are widely recognized as the future of marketing activity. 74% of marketers say video has a better return on investment than static imagery. Short-form content is on the rise, and it doesn’t appear to be slowing down. Instagram Reels, TikTok and YouTube Shorts are some of the top video-based content platforms today. Influencer MarketingInfluencer marketing has experienced unprecedented growth in recent years. It plays on consumer behavior and…
Manage Your Mental Health & Wellness w/ the Help of a Virtual Assistant
In today’s fast-paced competitive business world, you often tend to ignore your health and wellness due to the enormous work pressure. You have to fight to be the best in your particular industry, and continue fighting to stay on top. In order to maintain that, you need to stay healthy and fit as well. This is where a Virtual Assistant can be of immense help. Your VA can take on a variety of tasks From managing finances and scheduling appointments to event management and social media management, virtual assistants can do a wide variety of tasks. They handle any tasks that are crucial for determining your company’s performance. By delegating those tasks to a VA, you can get some time for pursuing healthy habits such as daily exercise & meditation which helps increase work efficiency. Increase productivity with the help of your VA Having a virtual assistant take on tasks you…
Have a VA Manage Your Website and Grow Your Business Online
It doesn’t matter what industry your business is in, a website is a must-have in this digital age. Your web presence is key if you want to engage with potential clients and increase visibility for your business. “70-80% of potential customers could be lost to businesses without a website. “(Source: Blue Corona) However, running a website isn’t as glamorous as some people think. You need to ensure that your website is always running in top shape, respond to comments, schedule content, and more. Being a busy business owner, you may not have enough time to produce a fully responsive website or find the time to manage it. This is why you need a skilled Virtual Assistant to help build and maintain your website. Here are some common tasks that a Virtual Assistant can support you with: Website management Managing a website may take up a lot of your time, time that can be used for…
5 Working Habits That Might Cause Burnout
If you find yourself struggling with the simplest of tasks, easily frustrated with your colleagues, or feeling like you can’t do anything well, you may be experiencing burnout. According to a study led by Standford researchers, work stress and burnout are estimated to result in nearly 120,000 deaths and almost $190 billion in healthcare costs per year, in the US. We have all experienced it at one point or another. No matter how organized and “professional” we set out to be at our workplace, burnout somehow creeps up on most of us when we least expect it. Here are some of the working habits that might lead to burnout: 1. Working until bedtime You’re working a never-ending shift in the evening instead of completing work before dinner and having the evening free for spending time with friends or family, exercising, or simply chilling. 2. Mismanagement of time Does your work schedule include untimely or back-to-back meetings, leaving…
Video Marketing Statistics Every Business Owner Should Know
It’s pretty obvious — the world is head over heels in love with videos– for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. The power videos have in the 21st century is hard to underestimate, and many business owners are taking full advantage of it. Here are some of the key video marketing statistics for 2022 that will help prove to you that the right time for video marketing is now: In 2022, over 80% of online content is video. 83% of marketers say video, gives them an “increased” ROI. 80% of your online visitors will watch a video, while only 20% will spend time on a picture. Two-thirds of marketers (66%) will either increase or maintain their spending on videos in 2022. 88% of social media users would like to see more videos from brands in 2022. (An increase of 3%…
Why You Should Hire a VA From a Virtual Assistant Agency
VA Agency or Freelancer VA? This is a question some business owners ask themselves all the time! If you’re looking to hire a Virtual Assistant to help you save time and grow your business, where should you look? Today, there are dozens of online job marketplaces where you can browse through thousands of freelancer VA profiles. There are also Virtual Assistant agencies that match you with a remote worker that possesses the exact skills to help you with your tasks. Why you should choose a VA agency? First and foremost, VA Agencies can help you cut down on screening time in your search for the right candidate. Specialized agencies have a talent pool with a wide range of VA’s. Always remember that good VA Agencies only hire qualified VAs, so you can be sure that you will be provided with the best VA. – The downside of hiring a Freelance Virtual Assistant is that if things aren’t…
What Are The Instagram Restrictions You Need To Know
Today, Instagram is among the top social media platforms in the world. However… have you ever read the Instagram terms and conditions? If you want to have an Instagram account with tons of engagement and new followers, it is very important that you respect the rules set by Instagram. Let’s look at the Instagram restrictions you need to know about: Follow/ Unfollow Limit Following and unfollowing are counted as the same actions, there is a daily limit of 200 a day. Your VA can follow/unfollow 10 accounts per hour without your account being suspended. Likes LimitYou are only allowed to like 300 posts an hour (about 7000 posts per day).If you like a large number of posts on Instagram in a short period, your account will be blocked for 24 hours. Comments LimitYou are permitted to leave 59 comments in one hour or 500 comments within 24 hours.If you leave several…